BPO Intelligence: Easy Direct Marketing

The Australian Business Award for Marketing Innovation recognises leading marketing products and services that provide innovative solutions for new and existing market needs.

“Remaining relevant in a competitive and evolving print and digital communications industry requires innovation and human ingenuity, both of which are key components in our ongoing business strategy.”

“Winning the Marketing Innovation category at the 2016 Australian Business Awards for our cross-media marketing technology, Easy Direct Marketing, is testament to our ability to lead with innovative marketing products and services that provide solutions for our clients’ needs.”

“We are extremely proud of our innovative digital marketing campaigns and their proven ability to help our clients reduce costs and increase ROI; increase conversion rates, and save them time with personalised, customised and contextualised marketing, all run on autopilot.”

“With our team of experts and industry leaders continuing to work hard on new products and innovations, we look forward to solidifying our position as a company committed to saving our clients’ time, and reducing their overall costs.”

Naresh Gulati, CEO, BPO Intelligence
Easy Direct Marketing is a software module which sits within a larger software system called Ascent One, which is designed to service the international education sector and in particular Universities, TAFE’s and private providers engaged in recruiting international students. This marketing solution combines personalised print, emails, SMS and PURLs (personalised URLs) with database-logic driven campaigns.

Easy Direct Marketing allows the client to run marketing campaigns on ‘auto-pilot’ and can effectively save clients valuable time and resources. By using Easy Direct Marketing, institutions can track enquiries through to enrolment, send out customised messages to students depending on nationality, course, study area and so on. Easy Direct Marketing improves conversation/action rates through personalised and contextualised communication, whilst saving on costs by utilising targeted technology.

The major features of this product are; converting student enquiries to student applications, converting student offers to enrolments, converting Alumni into donors and converting small donors to larger donors. Clients can essentially use the system to filter out non-responders and filter in prospects who have shown interest before sending print. Instead of running costly and wasteful direct marketing campaigns, Easy Direct Marketing allows clients to send personalised, relevant print only to those who are interested.

This software creation has resulted in BPO Intelligence being recognised for a Marketing Innovation Award in the Australian Business Awards 2016.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.

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